SOFT HAUS
Fashion brand dedicated to making comfortable attire for all shapes, sizes, and senses.
Brand Refresh
Web Design
Shopify
Web Optimization
UX/UI
Soft Haus reached out to me for a brand refresh of their e-commerce site, celebrate the spring season and their annual spring sale.
pain points
- Lacks information on available sizes
- Slow loading times
- Branding not reflective of products
solutions
- Add sizes below listed products on all pages
- Add Image Optimizer plugin
- Add soft playful colors and fonts for branding
Choosing Poppins font family for it’s ease in legibility and soft rounded sans serif that fits the Soft Haus vibe.
Using pastel colors helped emphasis how soft and comfortable their clothing feels. Choosing Candy Apple as their emphasis color to draw the eye to what viewers should know first.
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KIDCREATE STUDIO
raintree
Art Matters Studio
