kidcreate studio

A franchise dedicated to arts education for children across the United States.

Brand Redesign

Web Design

Web Development

Motion Design

Marketing Collateral

UX/UI

Kidcreate Studio was looking for a brand redesign. Their previous branding was too child-like and didn’t convey their success as a franchise.

Working with the Cheif Creative Officer, President, and Creative Director, we elevated their branding to display their sophistication, while maintaining their fun and playful branding.

pain points

Immature branding
No Franchise success stories
Lack of design cohesion

solutions

Sophisticate branding with design rules and principles
Telling Franchisee’s stories from inquiry to grand opening
Keeping designs clean while adding play

Using the above style guide created by the Creative Director, my job was to update every piece of print and digital marketing collateral for both consumer and franchise facing materials.

Following the guide, I created some new illustration assets that could be used to add a splash of play to designs, or highlight text to help drive Kidcreate’s message: it’s fun to get messy and creative!